Clients
Here are some recent clients, alongside an overview of work done:
TruTrade +
TruTrade is a construction and procurement technology platform focused on improving ease of use for tradespeople, project managers, and suppliers. It optimises purchasing and supply-chain workflows across the building industry, with a strong emphasis on data integrity, automation, and regulatory alignment.
I joined TruTrade as Lead Developer and was later promoted to Chief Technology Officer, taking responsibility for technical strategy, system architecture, security posture, and delivery of a modern, scalable platform aligned with both business growth and regulatory expectations.
Problem:
- Existing product required a thorough technical review to assess stability, quality, and long-term maintainability of implemented features.
- New feature development needed clear architectural direction to avoid fragmentation and technical debt as the platform evolved.
- Legal and regulatory requirements (notably GDPR) needed to be correctly interpreted and translated into robust, auditable technical implementations.
- Platform required forward-planning for scalability, including data growth, integrations, automation, and increased operational load.
- Commercial and promotional ideas from non-technical stakeholders needed to be translated into clearly defined technical requirements, scoped projects, and deliverable features.
Role:
- Joined as Lead Developer and promoted to Chief Technology Officer.
- Balanced technical audits and structural improvements with long-term architectural planning.
- Provided expert-level review and hands-on development of critical features.
- Ensured technical direction aligned with security, legal and regulatory requirements, and overarching business goals.
Work:
- Performed in-depth technical reviews of existing features, identifying structural weaknesses, edge cases, and opportunities for simplification or hardening.
- Led hands-on development and refactoring of complex, business-critical features, setting the benchmark for code quality, testing, and maintainability.
- Defined and implemented architectural patterns to support new feature development while controlling technical debt.
- Designed and enforced GDPR-compliant data handling, consent, auditing, and retention mechanisms, translating legal requirements into comprehensive documentation and then into concrete, auditable technical solutions.
- Planned and implemented scalable data models, workflows, and integrations to support platform growth and increased operational load.
- Worked closely with non-technical stakeholders to turn commercial, promotional, and operational ideas into clearly scoped technical projects and deliverable features.
- Established and improved development standards, testing strategies, and CI/CD pipelines to improve reliability, delivery confidence, and onboarding.
Outcomes:
- Platform successfully passed external audits and was accepted and launched by suppliers across multiple live sites, with ongoing adoption.
- New functionality delivered reliably: tested, launched on schedule, implemented to a high standard, and designed to scale with continued growth.
- Technical direction of the company significantly clarified, with product, promotional, and content teams working closely with engineering on well-defined initiatives rather than duplicated or unfocused efforts.
- Overall code quality and maintainability substantially improved through clearer standards, reviews, and architectural consistency.
- Architectural improvements established a stable, extensible foundation enabling continued company growth and efficient development of new features.
Stack / Tools:
- Laravel, Vue, React, Spatie Data, PHPUnit/Pest, JSON:API, CI/CD, Git, Docker.
Timescale:
- Ongoing since 2025.
Superior Wellness +
Superior Wellness are Europe’s largest hot tub and swim spa distributor, running a multi-million turnover business on a legacy platform that acted as CRM, warehouse management, supply chain tracker, purchasing system, and booking tool.
I was brought in initially to provide critical maintenance and stability, fixing urgent issues and ensuring business continuity. After a company restructure, my role expanded into technical lead: mentoring the dev team, guiding architectural decisions, and shaping the roadmap for a new modular "Unity" platform.
Problem:
- Legacy platform was a patchwork of development approaches, and had grown into a brittle all-in-one system, making change slow and risky.
- No consistent coding standards, automated tests, or formal release process.
- Business-critical functions (orders, aftersales, warehouse, purchasing, booking) all tied to this single system.
- Growing demand for integrations, automation, and reporting beyond the platform’s capacity.
Role:
- Senior, then ultimately lead developer following a restructure.
- Balanced critical maintenance with long-term architectural planning.
- Mentored the team, set standards, and worked with stakeholders to align technical direction with business goals.
Work:
- Maintained and stabilised the legacy platform: defensive migrations, security updates, and bug fixes.
- Introduced and documented team standards for modern Laravel practices and standards, such as Form Requests, DTOs, Spatie Data, PHPUnit/Pest testing.
- Delivered new services: reworking multiple business critical workflows, implementing API integrations, and creating reliable product data pipelines.
- Established JIRA workflows, Git standards, and CI/CD pipelines for safer, more predictable deployments.
- Led the design and build of the Unity ecosystem, encompassing multiple related systems and microservices based on modern technology, such as Laravel 12 + Filament 4, modular JSON:API architecture, Terraform-based Azure infrastructure, and AI workflow planning.
- Upgraded many GDPR strategies to deliver a secure and safe data environment for everything from user information to AI agents.
Outcomes:
- Legacy platform approach has been stabilised, and critical operations (orders, warehouse, purchasing, booking) kept running.
- Development team upskilled, with consistent code quality, better delivery pace, and improved onboarding.
- Unity CRM in active development with a modular, API-driven, cloud-native approach, designed for scalability and integrations.
- Positioned Superior Wellness for long-term growth with modern tooling and AI-enabled aftersales support.
- Ongoing improvements have delivered both incremental and step changes in company efficiency, through streamlined workflows, automation, and improved data visibility.
Stack / Tools:
- Laravel, Filament, Spatie Data, PHPUnit/Pest, JSON:API, FedEx API, CI/CD, Azure, Terraform, JIRA, Git, AI/LLM pipelines.
Timescale:
- 2024-2025.
Kumon +
Kumon offer out-of-school classes in Maths and English across more than 60 countries. I joined as lead developer on a large-scale rebuild of their platform, responsible for reworking core systems, managing data migration, and ensuring a seamless transition for the business.
Working closely with managers and stakeholders, I led the design and development of a new Laravel/MySQL system, replacing legacy applications with a scalable, modern platform. The project delivered a wide range of features, from multi-language support and appointment scheduling to a fully customised CMS and secure release processes.
Highlights:
- Lead developer on a full Laravel/MySQL rebuild with complex data import and safe cut-over.
- Delivered multi-language support, appointment scheduling, and a custom CMS.
- Implemented CI/CD pipelines on Azure for reliable releases and Agile delivery.
- Built appointment booking with FullCalendar and Tempus Dominus.
- Admin UI using Bootstrap + Font Awesome; reporting with DataTables.
| Client | Kumon |
|---|---|
| Timescale | 4-month contract, extended |
| Date | 2023–24 |
Specialist Motor Finance +
Specialist Motor Finance are a car finance company whose business-critical systems were still running on outdated technology, including PHP 5 and legacy jQuery. Although the platform was due to be sunset, it remained essential to operations and needed urgent security fixes and stability improvements to remain viable in the short term.
I was contracted to stabilise the platform and improve development practices. Working alongside the IT department, I introduced modern release processes, industry-standard tools, and structured workflows to reduce risk and extend the system’s lifespan until replacement.
Highlights:
- Implemented critical security and version upgrades to PHP and dependencies.
- Introduced structured release processes and CI workflows to reduce deployment risk.
- Set up Git-based version control and localised dev environments.
- Established JIRA workflows to manage patches and development cycles.
- Fixed long-running bugs and stabilised the platform for continued safe use.
| Client | Specialist Motor Finance |
|---|---|
| Timescale | 3-month contract, extended |
| Date | 2023 |
Temper +
Temper are a short-term work and recruitment platform based in the Netherlands, expanding into the UK market. I was contracted to provide lead developer cover during this launch period, ensuring the platform remained stable and development progressed while a permanent lead was recruited.
Their system is a microservices-driven architecture with complex requirements, built primarily in Laravel. It included user–client matching, multi-language support across multiple sites, and advanced reporting for providers - requiring expertise across queuing, inter-service orchestration, and high-performance database queries.
Highlights:
- Provided lead developer cover during UK launch, ensuring delivery continuity.
- Worked across a microservices-based Laravel architecture with queuing and reporting.
- Delivered features for matching, reporting, and multi-language support.
- Coached junior developers, piloting new approaches and enforcing best practices.
- Successful UK launch followed by smooth handover in early 2023.
| Client | Temper |
|---|---|
| Timescale | 3-month contract |
| Date | 2022–23 |
Made For Trade +
Made For Trade are a UK-based manufacturer specialising in bi-fold doors and lantern windows. As part of a wider digital transformation, they needed a complete rework of their quoting system, expanding functionality and preparing for a new in-house software team.
I designed and built a greenfield quoting platform in Laravel, later extended into a microservices architecture. The system included customer management, reporting, APIs, and advanced front-end features such as 3D rendering and guided customer wizards. Built with best practices, the platform was handed over smoothly to the new IT team with full documentation and training.
Highlights:
- Designed and delivered a full quoting platform, starting as a Laravel system then extended into microservices.
- Developed features for customer management, reporting, and JSON:API integration.
- Implemented front-end 3D modelling using BabylonJS and customer wizards.
- Worked across MySQL and SQL Server for data management and reporting.
- Followed Agile and CI/CD practices (Travis CI), with full documentation and staff training for smooth handover.
| Client | Made For Trade |
|---|---|
| Timescale | 6-month contract, extended |
| Date | 2022 |
For more information as well as more historic roles, please see the CV section of the site.